LocationsA modernized website makes ecotourism in nature reserves more accessible, comfortable and eco-friendly.
Tarpan horses are among the ecotourism highlights of the Naliboksky Nature Reserve.
Photo: UNDP in Belarus
Imagine planning a weekend in nature, but you don't know where to start from. Where to find reliable information about the routes? How to book an excursion or accommodation? Organizing such a trip feels overwhelming.
The homepage of the refurbished itourist.by website.
Photo: UNDP in Belarus
Planning a nature getaway just got simpler in Belarus with the launch of the updated www.itourist.by. This user-friendly website centralizes information on 30 nature reserves, enabling seamless booking of excursions, lodging, and dining - all on a single platform.
The site was redesigned within the framework of the “Development of Ecotourism to Promote Green Transition to Inclusive and Sustainable Growth" project, implemented by the United Nations Development Program (UNDP) in partnership with the Ministry of Natural Resources and Environmental Protection of the Republic of Belarus with the financial support of the Russian Federation.
The online travel market size worldwide was estimated at $600 billion in 2023 and is expected to grow steadily in the following years. Revenue share of online sales in the global travel and tourism market reached 69.6%.
Narrow-gauge railway route in the 'Ozery' Nature Reserve.
Photo: UNDP in Belarus
The website addresses two key issues. First, it streamlines travel planning, offering intuitive navigation, detailed descriptions, and multimedia content to help users craft personalized eco-friendly itineraries. Users can book and pay for services online, with English and Chinese language options for international visitors and an adapted version for the visually impaired.
Second, it acts as a promotional tool for the reserves themselves, granting each reserve a dedicated page to showcase services and unique offerings. This not only attracts visitors but also helps reserve administrations manage tourist flows more effectively.
Early December in the 'Sinsha' Nature Reserve, Rossonsky District, Vitebsk Region.
Photo: UNDP in Belarus
By digitalizing ecotourism, Belarus is bridging the gap between nature and visitors, fostering sustainable tourism while supporting conservation efforts. The portal is a win-win: enhancing accessibility for tourists and opening new pathways for the development of ecotourism in Belarus’ nature reserves.
