This report presents a behavioural insights (BI) framework to support practitioners in designing and implementing interventions to foster change in families and communities toward a more equal sharing of unpaid care work between men and women. The primary intended user of this framework is UNDP personnel that lead the implementation of programmes in the India Country Offices as well as in other country offices and region, globally, who wish to create new Social and Behaviour Change (SBC) programming or embed it within the existing programming addressing unpaid care work. Ideally, this framework will be utilised to develop comprehensive multi-year multi-sectorial programming that addresses the various behavioural determinants at hand. It goes beyond a ‘one-off’ social media campaign and requires joint efforts at all levels (individual, community, societal and institutional levels).