Gender equality and the empowerment of women and girls are strategic goals embraced by the United Nations. For UNDP gender equality is a matter of human rights. It is also a driver of sustainable human development. To achieve gender equality and women's empowerment, UNDP "prioritizes gender mainstreaming as the main strategy to achieve gender equality." It supports gender-tergeted interventions and embeds gender concerns in the planning, implementation and evaluation of its programmes and projects, both at national and regional levels.