Stereotypes confine women and men to certain ways of being, especially to hold “acceptable” careers and positions. Women are restricted from advancement largely due to traditional views held both by women and men on gender norms. In 2015, UNDP launched the #HowAbnormal campaign to challenge gender stereotypes, by producing 7 short films featuring typical scenarios, but where gender roles were flipped. Since its launch in December 2015, UNDP’s #HowAbnormal campaign has been well appreciated by multiple educational institutions, development agencies and many students across Viet Nam