This policy brief explores the auspicious role the private sector can play in addressing fragility, responding to crises and building resilient communities to prevent conflict and sustain peace. To that end, the brief identifies five dimensions through which national and local governments, policymakers and development practitioners can leverage the largely under-tapped experience, expertise and connections of the business community in sustaining peace. Furthermore, by moving beyond typical frameworks on engaging the private sector solely for resource mobilization, this policy brief provides new insights for businesses themselves on how and why they should align their activities with people, planet, profit and . . . peace.