LocationsThis story explores the intersection of youth, digitalization, and civil society.
As the generation most connected to the internet—only 1% of young Europeans have never used it (1) —young people are both the most affected by the opportunities digitalization presents and the new risks it brings. At the same time, Generation Z(2) is notably more engaged with ESG (Environmental, Social, and Governance) issues(3), positioning them as a powerful force in shaping the future of civil society. This growing interest in sustainability aligns with the sector’s constant drive for innovation and positive societal impact.
Several initiatives under the EU funded Regional Programme on Local Democracy in the Western Balkans 2 (ReLOaD2) showcase such examples of youth-led efforts toward change.
Where Tradition Meets the New Age
Technology doesn't have to exclude tradition. In Bitola, North Macedonia, a city nestled beneath the Baba Mountain and known as the “City of Consuls,” history and modernity blend seamlessly. Once a hub of diplomatic activity, Bitola is rich in historical buildings and charming streets where enjoying a coffee is an art form. It is a source of pride for the locals, as well as the country. But do we truly appreciate the city's historical landmarks, or are they merely scenic spots for tourists to make selfies in front of? Even the locals struggle to access information about these buildings, and for visitors, it’s even more challenging. Traditional maps exist, but are today’s young people inclined to open them and explore the city site by site? Probably not.
To bridge this gap, the Bitola-based Association for the Promotion and Advocacy of Sports Tourism and a Healthy Lifestyle "BOF" created the Bitola Tourist Guide app. “The app serves two purposes: it provides locals with the information they need, while also guiding tourists to the key sites,” says Oliver Topalzolev, president of BOF and project manager. The app goes further by offering 3D models of landmarks that no longer exist in their original form, allowing visitors to experience them virtually. “We’re working on 3D models to let users experience these sites as they once were. In the future, we plan to offer virtual tours that will allow people to explore the city from anywhere in the world,” Oliver adds.
In a world full of apps, only those that genuinely serve a purpose will stand the test of time. The Bitola Tourist Guide has the potential for ongoing development and continued relevance. “As a next phase, we plan to introduce virtual tours enabling people to explore the city even from outside the country. They will also get to see Hotel Bosna, the old military barracks…” says Oliver.
Robotics: Empowering the Next Generation
While digital tools, such as apps, help young people navigate the world, technology can also empower them. The Youth Empowerment Platform – YEP in Gostivar aims to combat the brain drain that has affected the country, where many young people leave due to economic hardship and lack of job opportunities. The platform’s solution is the RoboKid project, which introduces young people to the exciting world of robotics. By offering free computer science materials in Macedonian and Albanian, RoboKid helps primary school students learn new skills in a fun and engaging way. The project also promotes volunteering, with high school students mentoring the younger ones in building robots for the LEGO Mindstorm EV3 competition.
Astrit Demiri from the Youth Empowerment Platform explains, “Gamification is the best way to reach young people. You have to speak their language to engage them. As a society, we must do more to keep young people from leaving—connecting them to the future is the key.”
The Risks of Over-Digitalization
But can too much digitalization be harmful? While the digital revolution opens doors to new possibilities, it also presents risks. Young people are aware of the dangers, and organizations like Od stanica do granica (“From Station to the Border”) through their Jas medium (Me media) project) are helping them navigate these challenges. Through media literacy workshops, the project educates youth on how to distinguish between true and false information, as well as basic media production, directing, and editing skills. The project also tackles the misuse of Artificial Intelligence through interactive stories and theater plays. “Over 1,000 young people from primary and secondary schools participated, alongside psychologists who helped address the emotional and psychological aspects of digital literacy.” said a representative from the project.
A Sustainable Future in Their Hands
The first generation of digital natives has an intuitive understanding of technology. But it is their passion for creating a more sustainable world that holds the real promise for the future. Civil society is the perfect vehicle for channeling this energy and driving positive change. Through initiatives like those supported by the ReLOaD2, young people are empowered to be the architects of a more sustainable and equitable future.
The Regional Programme on Local Democracy in the Western Balkans is funded by the European Union and implemented by UNDP North Macedonia.
[1] According to the Network Readiness Index 2024 https://networkreadinessindex.org/
[2] Those born between 1997 – 2012 Gen Z | Years, Age Range, Meaning, & Characteristics | Britannica
[3] According to the World Economic Forum How Gen Z’s sustainability concerns are influencing others | World Economic Forum
