A total of 43 women entrepreneurs from Vojvodina, Leskovac, and Kragujevac have successfully completed the training programme "Better Business through Data" designed to help them enhance their digital skills and make their businesses more competitive. The training was organised by the Office for IT and eGovernment (ITE) and the United Nations Development Programme (UNDP) in partnership with the National Employment Service (NES) and the women's entrepreneurs' association "She is Worthy", with the support of the British Embassy.

The programme included 25 entrepreneurs from Vojvodina, 10 from Leskovac, and 8 from Kragujevac, operating in various industries such as hospitality, beauty care, food and beverage production, jewellery and natural cosmetics manufacturing, and the textile industry.

Over the course of eight weeks, participants learned how to collect and analyse data and use digital tools to monitor their business performance through theoretical lessons, practical assignments, and mentorship. Their newly acquired knowledge and skills now enable them to develop better business plans, create professional reports and presentations for subsidy and loan applications, and promote their products and services more effectively. Additionally, the programme facilitated networking and experience-sharing among participants, which will support their future business endeavours.

Research indicates that women-led businesses often face limited access to financing, markets, and mentorship, which affects their ability to operate sustainably. At the same time, female entrepreneurship is a strong driver of economic growth in local communities.

The "Data for Better Business" training programme was organised as part of the "Open Data for an Open Society" project, implemented by UNDP and the Office for IT and eGovernment, with support from the British Embassy.