UNDP Tanzania Signs partnership agreement with Clouds Media Group

August 23, 2022

UNDP Resident Representative, Christine Musisi and Clouds Media Group Chief Executive Officer, Joseph Kusaga signing a Memorandum of Understanding to formalise the partnership between the two parties.

The United Nations Development Programme (UNDP) in Tanzania has signed a Memorandum of Understanding with Clouds Media Group (CMG), one of the country's largest media houses, as part of its ongoing efforts to strengthen partnerships and increase visibility of its work in the country. The signing ceremony took place on August 22, 2022, at the United Nations House in Dar es Salaam.

Through this partnership, the two parties will collaborate in highlighting UNDP's support in the country through all projects covered by Inclusive Growth and Sustainable Livelihoods, Environmental Sustainability, Climate Change and Resilience, and Inclusive Democratic Good Governance. Specifically, some areas of cooperation under this MOU will be investment facilitation, innovation, women and youth economic empowerment, environmental conservation and agricultural technology among others.

The two parties will complement each other's comparative advantage in ensuring that agreed-upon activities align with the Country Programme Document (CPD) 2022-2027, the United Nations Sustainable Development Cooperation Framework (UNSDCF) 2022-2027, and the nation's Five Year Development Plan (FYDP) III.

"The media plays a crucial role in enhancing availability of Information and Knowledge. A lot of change is altered with a strong public advocacy, and this partnership with CMG will help to scale up the work on UNDP projects in governance, inclusive growth and environment." UNDP Resident Representative, Christine Musisi, stated during the signing ceremony.

UNDP and CMG jointly identified and agreed to complement Government's efforts in the implementation of regional investment forums focusing on agriculture, support the capacity of women and youth to access investors, launch campaigns to encourage youth participation in agriculture as well as identifying the opportunities highlighted in the regional investment guides.

Furthermore, through this partnership the two parties will co-create platforms to highlight development issues affecting the country, support a platform for key actors in the Zanzibar Blue Economy financing and programming arena to exchange knowledge, tangible, sustainable, inclusive, gender-responsive interventions and financing solutions for a sustainable Blue Economy agenda in Zanzibar; and enhance coverage of national efforts towards the implementation of the Sustainable Development Goals (SDGs).

Speaking during the signing ceremony, CMG Chief Executive Officer (CEO), Joseph Kusaga said, "Clouds Media Group is extending its appreciation and we are delighted to sign this MOU with UNDP. We believe that this partnership will help empower youth and women to engage in priority sectors in an informed manner. CMG is one of the leading media houses in the East African region, and we will do everything we can to ensure that we leave no one and no place behind when it comes to raising awareness on development issues."

UNDP advocates for free and independent media because we believe media is crucial in ensuring a healthy democracy and citizen engagement. Through this partnership, UNDP also aims to strengthen journalist's capacity in reporting issues of development with a gender lens.

Clouds Media Group is one of East Africa's leading media house with a portfolio of business units spanning from TV, Radio, Print,Digital, Event Management, Public Relations and Corporate Communication platforms among others.