The applications period started for mentoring and grant support by the project “Life is Easy in Digital”, implemented by TOBB, UNDP, Habitat Association and Türk Telekom to offer training opportunities on digital literacy and digital marketing to women entrepreneurs. The project aims to train 10,000 women in 81 provinces by year end.

The applications period started for mentoring and grant support by the project “Life is Easy in Digital”, implemented jointly with the Union of Chambers and Commodity Exchanges of Turkey (TOBB), United Nations Development Programme (UNDP), Habitat Association and Türk Telekom which supports women who wished to create own brands and become a part of the production economy.

‘Life is Easy in Digital’ initiative aims to bolster the digital competencies of women who receive training on digital literacy and digital marketing and support them to market their products over online venues.

Grant support to entrepreneur women

Twenty participants from among entrepreneur women who participated in the training on digital marketing and design-oriented thinking, earned application to the grant and mentoring programme and passed the preliminary screening will have the opportunity to participate in the training of two weeks to improve their business and brand. Ten women who will successfully pass the final interview will be entitled to receive business development grants.

‘If your brand is not on digital venues, it does not exist’

Women supported through the initiative inspire others by their success stories in training and creating own brands. Naz Teker, a participant in the new term of the project, expressed that they acquired different perspectives on digital marketing through the interactive training and said: “We learned how to differently view those enterprises which started and failed, and how to improve such enterprises. If your brand is not on digital venues, it does not exist.” Selling sustainable, hand-made home decoration products under her brand Palp Studio, Ms. Teker also noted that training programmes were a great treasure that contained information to guide particularly small enterprises.

Having reached 8,000 women to date through the training on digital literacy and digital marketing, ‘Life is Easy in Digital’ aims to train 10,000 women in 81 provinces.

To receive mentoring and grant support, women entrepreneurs can apply by 15 October by filling out this form.