In a world grappling with natural disasters, human trafficking, and other crises, journalists hold the pen that shapes public understanding and drives action. On 6 December 2024, approximately 200 young journalists and journalism students gathered at the Academy of Journalism and Communication (AJC) in Ha Noi to explore a crucial question: How to report on trauma ethically, responsibly, and without exacerbating harm? Co-hosted by the G4 Embassies (Canada, New Zealand, Norway, and Switzerland) and UNDP, this event brought together experts, ambassadors, and seasoned journalists to redefine storytelling in times of crisis. 

Building a Strong Ethical Foundation

The seminar kicked off with powerful opening remarks by the Deputy Director of AJC, the Ambassador of New Zealand, and the UNDP Resident Representative. Highlighting the critical need for trauma-sensitive journalism, H.E. Caroline Beresford, Ambassador of New Zealand, remarked: “Your work as journalists holds immense power—not just to inform but to demand justice and amplify voices responsibly. With that power comes the responsibility to protect the dignity of those whose stories you tell.”

Assoc. Prof. Nguyen Duc Toan, AJC Deputy Director, framed the event’s significance, saying: "Today's discussion touches on a profoundly humane issue. I eagerly anticipate the multi-dimensional perspectives from psychology experts, representatives of international organizations, and journalists to deepen our understanding of how to address psychological trauma in journalistic work. These insights will not only raise awareness but also pave the way for building a humane, people-centered journalism."

UNDP Resident Representative Ramla Khalidi brought a deeply personal touch to the event, sharing anecdotes from her own career in journalism. She reflected on the importance of compassion in storytelling, noting: “Trauma-sensitive reporting is not just a skill—it’s a commitment to doing no harm. It’s about telling the stories that matter while preserving the humanity and dignity of those who lived through them.”

Key Insights and Expert Contributions

The program was rich with insights, featuring keynote presentations from psychologists and national and international journalists. Renowned reporter Ta Bich Loan captivated the audience with a compelling case study on ethical journalism. She explored critical questions, such as whether to interview child victims and how to frame sensitive questions. Sharing a practical checklist for engaging trauma survivors, she emphasized the importance of safeguarding victims and crafting narratives that inform without causing further harm.

Meanwhile, Ms. Ursina Bentele, a Swiss Communication Specialist, emphasized the importance of adopting a ‘Do No Harm’-approach for trauma-sensitive reporting. Drawing from international practices, she presented eight steps for applying this approach, including assessing sensitivities in the field, defining methodologies that avoid re-traumatization, ensuring adequate security measures, and creating transparent communication processes before, during, and after reporting. 

A highlight of the event was the panel discussion, moderated with excellence by H.E. Thomas Gass, Ambassador of Switzerland to Viet Nam. The passionate discussion delved into the nuances of trauma-informed journalism, featuring panelists such as H.E. Hilde Solbakken,

Ambassador of Norway, psychology experts, and journalists. Real-life examples of both exemplary and flawed reporting were shared, offering participants a candid view of the challenges and responsibilities inherent in the profession. The discussion underscored the critical role of empathy and professionalism in media narratives involving trauma.

Participants learn the tools of trauma-sensitive journalism, exploring three main themes:

• Understanding Trauma: Recognizing trauma’s impact, especially on children and vulnerable groups, and creating safe and supportive environments during interviews.
• Ethical Reporting Principles: Emphasizing the "do no harm" approach and victim-centered storytelling, respecting anonymity and obtaining informed consent.
• Techniques for Responsible Reporting: Crafting thoughtful, non-invasive questions and balancing sensitive storytelling with expert- provided context.

The interactive nature of the discussions encouraged participants to ask questions and reflect on their roles as emerging journalists.

A Commitment to Ethical Storytelling

As the event concluded, Ms. Leigh McCumber, Canadian Counsellor for Political and Public Affairs, delivered an inspiring speech, reminding participants of their responsibility as future storytellers. Reflecting on Canada’s dedication to ethical journalism, the Counsellor noted:
“Back home, we place immense value on trauma-sensitive reporting because it safeguards the dignity and humanity of those affected by crises. Whether assisting typhoon victims in Cao Bang or addressing vulnerable communities elsewhere, our approach has always been centered on the principle of ‘do no harm.’ Today, I am honored to stand among Viet Nam’s next generation of journalists, who will undoubtedly carry forward this vital commitment in their work.”

The seminar underscored a powerful message: Ethical journalism is not just about reporting the facts; it’s about wielding the power of storytelling to inspire change while upholding the dignity of those whose stories are told. 

As the participants left the hall, they carried with them not just knowledge, but a renewed sense of purpose—ready to tell stories that inform, empower, and heal./.