Collective Action Tears Down Stereotypes, Lifts Out of Poverty

October 17, 2024
a group of people standing in front of a crowd

In cultural centers across Serbia, young Roma women and men are passionately co-creating an art performance to challenge stereotypes and provoke the audience with the question “What should a Roma look like?”.

UNDP Eurasia

In cultural centers across Serbia, young Roma women and men are passionately co-creating an art performance to challenge stereotypes and provoke the audience with the question “What should a Roma look like? building togather a powerful narrative that will challenge stereotypes and break down barriers to Roma inclusion.  Miles away, in Berat, Albania, a cohort of young Roma venture into their city’s neighborhoods to capture the voice of Roma returnees, determined to spark a positive change sharing returnee stories with broader audiences, breaking down barriers that can impede sustainable reintegration. In Shuto Orizari, North Macedonia, Roma and returnees through participatory community forums, join forces together to voice their needs for enhanced government services.  Their joint action is resulting in a dedicated space that will bring government services closer to vulnerable groups but also provide for a space for enhanced dialogue between government, CSO and vulnerable groups and joint action.  

These are only three examples of some 40 community-powered initiatives for joint solutions that help Roma returnees reintegrate in their hometowns and escape poverty, supported by the EU-funded UNDP implemented Regional Returnee Reintegration Project,  implemented in nine partner municipalities in Albania, North Macedonia and Serbia.  With the EU and UNDP support, Roma and returnees but also members from broader communities are coming together to learn together, work together, have fun together and in doing so challenge the prejudices & stigma, break down barriers to inclusion and find ways to improve Roma and returnee economic well-being.

With EU and UNDP support, Roma and returnees are joining forces within their communities but also reaching out to broader communities, working collectively for a better future. Their cooperation and joint action drives solutions to common challenges Roma & returnees face.  At this year’s International Day for Eradication of Poverty, we recognize the collective power and agency to make change happen as Roma and broader communities jointly work to improve their economic well-being and social recognition.

Collective Action- Creative Expression for Inclusion

Through collective art, young Roma men and women in Novi Sad, Serbia have come together, united in their creativity and commitment to co-create artistic expressions that challenge stigma against Roma. Asking their audiences a critical question - What should a Roma look like - they challenge their audience to not only go away with own prejudices but also recognize prejudices in broader communities and act to tear these down.  Working together and bridging their own differences, Roma youth galvanize the audience with their own examples of joint action for more equitable societies.  

People are just people, yet with different cultures, languages and attitudes,” the voice of the actress Aleksandra Milojković Novikova echoes throughout the Serbian National Theatre in Novi Sad.  Though Novikov act “Alone” is a monodrama, it is not a sole act- as yet again, collective action is called for; in this case, the audience is again an integral part of the performance, taking in and acting on the message that we all are equal and can make a change. 

a girl in a blue shirt

Actress Aleksandra Milojković Novikova performs the “Alone” monodrama at the Serbian National Theatre in Novi Sad.

UNDP Eurasia

With EU and UNDP support, these series of art performances break down stereotypes and prejudice, showing that both as individuals and communities, we are responsible for advocating and working for more inclusive societies.      

Collective Action – Giving Voice to Communities

The prevailing social media messages and media can neglect or misrepresent the voices and concerns of Roma and returnee communities. Messages from returnee communities often do not reach the public or can be misunderstood and even misinterpreted with prejudices amplified, hindering the dialogue and solutions needed to address the socio-economic challenges that Roma and returnee communities experience.
 

a group of people sitting at a table

A cohort of young Roma joined forces to establish a group of “community reporters”.

UNDP Eurasia
a person posing for the camera

Community reports also listened to and documented hope, commitment and strength of Roma returnees, bringing to public domain inspiring examples of returnees’ hard work to build a better life back home.

UNDP Eurasia

With a drive to do away with negative stereotypes and give space to and amplify voices of Roma and returnees, a cohort of young Roma joined forces to establish a group of “community reporters”, co-creating textual and visual media as a community-led solution for reporting on Roma and returnee challenges but also successes.  With the EU and UNDP support, these young Roma- community reporters were equipped with skills for journalism and storytelling, learning the fundamentals of content production and audience-building.

Determined to capture the experiences of Roma returnees from multiple perspectives, Roma community reports spent time in the Roma and returnee communities , building trust with returnees, listening to and  documenting narratives of Roma returnees struggling with putting their lives back on their feet upon return home in Berat.   Community reports also listened to and documented hope, commitment and strength of Roma returnees, bringing to public domain inspiring examples of returnees’ hard work to build a better life back home.  For example, their community reporting led them to a story of collective work of a group of women returnees who succeeded in establishing a social business for care and cleaning services.  With media coverage as a result of community reporting, this social business expects to grow their customer base and expand their services.  The joint action of young Roma community-reporters demonstrates how community reporting can be one of community-led solutions that harnesses the power of media to advocate of inclusion of vulnerable men and women.  We invite you to explore some of the community reporters’ products, a video documentary  and a podcast, to learn about and share  Roma and returnee challenges and successes in Albania.

Collective Action - Making Public Spaces and Services Work for People

In Shuto Orizari, a municipality in Skopje, North Macedonia, a new community-space takes shape to put into practice a transformative approach of fostering stronger connections between government and vulnerable groups and enhanced delivery of public services, so no one is left behind.  This is the Shuto Orizari Resource Center- a one-stop-shop for returnees and other vulnerable groups, resulting from several rounds of consultations held with local communities, its design tailored to respond to community needs. 
 

a group of people in a room

The Shuto Orizari Resource Center- a one-stop-shop for returnees and other vulnerable groups.

UNDP Eurasia
a bench in front of a building

With EU and UNDP support, this public, dialogue and service space for returnees and vulnerable individuals is being built in Shuto Orizari.

UNDP Eurasia

With EU and UNDP support, in physical construction but also one that builds trust and social capital in communities- this public, dialogue and service space for returnees and vulnerable individuals is being built in Shuto Orizari.   Community members are shaping the Centre, its services-for solutions to their needs and challenges.  The Center is not merely about public services and provision, it is about building space for community dialogue and joint action.   It is a place whose purpose and impact will be shaped over time as community members use it and adapt it in practice.


Cooperation and community actions are vital forces in fostering inclusion and combating poverty within communities.  Through collective efforts—both within the Roma community and in partnership with broader stakeholders—transformative change can occur.  Cooperation and community-led initiatives enable shared resources to address immediate needs such as enhanced services, but also give power to narratives that address pressing issues like prejudices and stigma.  At the same time, collective action empowers Roma and returnees to take ownership of solutions, while fostering partnerships with government and broader community, cultivating a spirit of inclusion that ripples through communities and time.

When communities come together, they can open doors to opportunities that individuals can't achieve alone.  By joining forces, people amplify their impact, creating real change that helps everyone rise above poverty and fight inequality.  On October 17, the International Day of Eradication of  Poverty and every day:  let’s recognize the power of individual and collective action to break down stigma and lift people out of poverty, so, no one is left behind.

About the Project

The Reintegration of Returnees in the Western Balkans project is focused on addressing key barriers for socio-economic reintegration of vulnerable returnees in the Western Balkans.  The project is part of the EU Instrument for Pre-accession Assistance (IPA) II Multi-Country Action, EU support to Fundamental Rights of Roma Community, and Reintegration of Returnees, entrusted to UNDP, World Bank, and the Council of Europe.   In all Western Balkan economies, the project assesses policy and institutional gaps and facilitates a dialogue on mechanisms for implementation and monitoring of reintegration policies and programmes. In Albania, North Macedonia and Serbia, the project implements local level programmes and tests innovative solutions for sustainable socio-economic reintegration of returnees.


Find out more:
Reintegration of returnees in the Western Balkans project