LocationsEffective Communication
Effective Communication
This is a critical essential practice. Continuous, clear communication is vital for building trust and aligning on common motivations, not to mention getting the word out on your efforts. Effective communication works on three levels:
● Personal. On an individual level, it’s about how you listen and dialogue with stakeholders who might see things very differently.
● Collective. Within the group of stakeholders working on the collaborative effort, it’s about ensuring that key messages are developed collectively so that there’s a single narrative. In larger efforts this can take the form of a communication working group.
● System. When communicating with the system or community we are trying to impact, making change happen requires thoughtful and coherent storytelling. This can influence wider circles and enable the tipping point that sustains the transition and helps it scale.
Helpful Tools
- Communication and Systems Change — identifies five ways in which systemic change communications strategies can vary from traditional communications strategies.
- The Four Levels of Listening or Deep Listening — listening is key to many aspects of Effective Collaborative Action; these two resources bring its importance to life.
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