An analysis of X in Jordan

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An analysis of X in Jordan

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An analysis of X in Jordan

December 11, 2024

The Jordan Accelerator Lab initiated this study to explore the pressing issue of false information on social media and related concerns of hate speech in the Jordanian context. False information is a significant topic of public interest, and we sought to understand the factors and themes underlying this discourse as seen on social platforms. We selected X (formerly Twitter) as the data source due to legal accessibility, enabling us to purchase and collect more than 700,000 tweets for analysis.

Our methodology combined both AI-based analysis and manual review to achieve comprehensive results. The AI model analysed the full dataset, categorising tweets into various themes and identifying instances of false information and hate speech. We manually reviewed 2,000 high-engagement tweets to ensure accuracy and context sensitivity, providing cultural contextual insight and validating the analysis further.

The findings are presented in an interactive digital dashboard structured into four sections: an exploration page with tweet distribution and metrics, an analysis of sentiment and hate detection, a perspective-based view of online toxicity scores, and a raw tweet viewer for direct access to individual posts. This dashboard allows stakeholders transparent access to insights on public sentiment and social media trends in Jordan, focusing on false information as a public and policy relevance topic.

The study highlights Jordanians' engagement with discussions on X that reflect both daily challenges and broader societal aspirations. Frustration is evident in conversations about governance, economic reforms, and essential services like transportation and food security, underscoring public demands for improvement. At the same time, themes such as religion, sports, and solidarity with Palestine foster positive sentiment, reinforcing community identity and pride. Growing interest in sustainability and renewable energy suggests a shift toward future-oriented priorities, offering actionable insights for policies that align with both immediate needs and long-term goals.