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In a world where entrepreneurship is often seen as an individual journey, family businesses stand as a testament to the power of collaboration and shared vision. As we celebrate International Women’s Day, we recognize women who are not only building businesses but also transforming their communities. One such inspiring entrepreneur is Jiidegul, the owner of Goodnight Hotel in Jalal-Abad, who, together with her husband Kubanych, has demonstrated that family businesses can be successful, sustainable, and impactful.
"When a husband and wife work together, any dream can become a reality," says Jiidegul. Their success is built on a foundation of shared responsibilities and mutual support. "Kubanych and I complement each other in everything: I focus on guest hospitality and service, while he handles technical aspects and business development. Every important decision we make together," she shares.
Jiidegul’s entrepreneurial journey started in 2019 when she and her husband decided to turn their home into a welcoming space for travelers. This was the beginning of “Goodnight” Hotel, which quickly became not only a source of income but also a place where dreams are realized.
Jiidegul with the tourists who stayed at her hotel
Beyond being a family venture, Goodnight Hotel plays a crucial role in the local community:
Eight permanent jobs have been created for the residents of Jalal-Abad.
Seventy-five percent of the staff are women from the local community, who now have opportunities for professional growth and stable income.
A turning point in the hotel’s development came through participation in UNDP’s “Aid for Trade” project, which focuses on strengthening value chains in Adventure Tourism. With UNDP’s support, Jiidegul and her team received comprehensive training covering all aspects of the hospitality industry—from customer service essentials to first-aid training.
"In the hospitality business, there are no small details," says Jiidegul. "What once seemed insignificant—how a driver greets guests, how breakfast is served—these are the things that make guests return again and again."
Jiidegul at her office
Understanding the seasonal fluctuations in demand for accommodation services, Jiidegul made a strategic decision to diversify her business by launching a catering service at the hotel. This not only increased revenue but also ensured business stability throughout the year.
"With the support of UNDP’s mentoring program, we acquired the necessary equipment to start our catering services successfully. For guidance, I chose Gulzat Raimbekova, Chair of Horeca Plus, as my mentor," says Jiidegul. "Thanks to expert consultations, I already knew I wanted to develop catering services and needed a mentor from this field. In addition to consultations, Gulzat arranged a study visit to Kaynar Group, allowing me to learn best practices in the catering industry."
Jiidegul with the tourists who stayed at her hotel
Jiidegul’s story is a powerful example of how family values can lay the foundation for a successful business. "We want our children to see their parents working together, respecting, and supporting each other," she shares. "This is the most important lesson we pass on—to work as a team, follow our dreams, and create value for the community."
As part of International Women’s Day, UNDP is highlighting the efforts of women driving change across various fields, from climate action to justice and entrepreneurship. Jiidegul’s journey demonstrates how women entrepreneurs are shaping Kyrgyzstan’s economic landscape, proving that women's empowerment is not just about individual success—it is about building a more sustainable society for all.
