Meet You in the Forest You Help Grow!

Forest Friend crowdfunding platform helps restore degrading forests in Georgia

June 2, 2023

Online crowdfunding platform forestfriend.ge

The National Forestry Agency of Georgia’s Ministry of Environmental Protection and Agriculture, in collaboration with BIOFIN and UNDP, launched a brand-new 'Forest Friend' crowdfunding platform. This innovative tool enhances reforestation efforts in Georgia by inviting private companies, individual supporters, and volunteers to contribute to the growth of new forests. Its powerful slogan, 'Meet you in the forest you help grow!' calls for collective actions to safeguard the environment for future generations.

The Forest Friend platform is a user-friendly and transparent resource, allowing contributors to track the progress of their donations and see the impact of their real-time contributions. The platform offers various options for monetary and in-kind contributions, learning and networking.

Set in motion on 22 May, International Day for Biological Diversity, the 'Forest Friend' platform was presented to the public on 1 June, by Otar Shamugia, Minister of Environmental Protection and Agriculture of Georgia; Kakha Tsertsvadze, Head of the National Forestry Agency; and Nick Beresford, UNDP Resident Representative in Georgia.

"Georgia's forests are an integral part of our country's identity, and we are committed to restoring them. With the launch of the Forest Friend platform, we invite all Georgians and friends of Georgia to join us in this important effort.”

Otar Shamugia, Minister of Environmental Protection and Agriculture of Georgia

"The Forest Friend platform will be a game-changer in mobilizing public support for the reforestation process. The platform will inspire people to take action, plant trees and make Georgia a greener and more sustainable country.”

Kakha Tsertsvadze, Head of the National Forestry Agency

"UNDP is proud to work with the Georgian Government and international partners to protect unique natural resources. We believe that initiatives like Forest Friend will not only help protect the environment but also create a sense of community and collective responsibility towards our planet.”

Nick Beresford, UNDP Resident Representative in Georgia

To contribute to the 'Forest Friend' crowdfunding platform, visit the website: https://forestfriend.ge

Background Information:

UNDP’s global Biodiversity Finance Initiative (BIOFIN) works in 41 countries worldwide, assisting to create sustainable finance solutions for people and the planet, and exploring the pathways for greener development. Since its launch in Georgia in 2016, the country saw a 24-fold increase in its annual state funding allocated for biodiversity conservation and implemented various finance solutions supporting biodiversity conservation, environmental impact assessments, and eco-tourism.

Media Contacts:

Nana Chinchilakashvili, Ministry of Environmental Protection and Agriculture of Georgia, +995 599 502619, nana.chinchilakashvili@mepa.gov.ge
Tamar Meparishvili, National Forestry Agency, +995 599589141, tamara.meparishvili@forestry.gov.ge
Sophie Tchitchinadze, UNDP, +995 599 196907, sophie.tchitchinadze@undp.org
Ira Sulava, UNDP, +995 599 579105, irine.sulava@undp.org