Bishkek / 24 September 2024 — More than 50 entrepreneurs from Kyrgyzstan are receiving a unique opportunity to learn about e-commerce through the "Janyration Sanarip" programme. This initiative, aimed at supporting micro, small, and medium-sized enterprises in the country, is being implemented through the efforts of the Government of the Kyrgyz Republic and the United Nations Development Programme (UNDP).

"E-commerce opens up unique opportunities for domestic entrepreneurs to enter international markets, expand their customer base and improve the competitiveness of their products. The Government of the Kyrgyz Republic is making every effort to create a favorable ecosystem where digital technologies contribute to business development and improve the quality of life of citizens," emphasized Nazarbek Malayev, Deputy Minister of Economy and Commerce of the Kyrgyz Republic.

Since 2019, e-commerce in Kyrgyzstan has been experiencing rapid growth, driven by the development of internet infrastructure and an increase in the number of mobile payment users. However, the sector faces several challenges, such as a lack of consumer trust in online shopping and limited internet access in rural areas, where 60% of the population lives. In response to these challenges, the Government of the Kyrgyz Republic launched the E-Commerce Development Programme for 2023-2026, aimed at enhancing the competitiveness of local products in international markets and attracting investments.

Within this initiative, UNDP provides comprehensive support to entrepreneurs, helping them acquire e-commerce skills and work effectively on international marketplaces. This opens new opportunities for business growth and expansion through the "Aid for Trade in Central Asia" project, funded by the Government of Finland.

"Digitalization is a key factor in bridging the digital divide and accelerating Kyrgyzstan's economic development. E-commerce improves access to services and creates new opportunities for local entrepreneurs. We are confident that the joint efforts of the Government and UNDP will contribute to sustainable and inclusive economic growth, particularly in rural areas where internet access remains limited," said UNDP Resident Representative in Kyrgyzstan, Alexandra Solovieva.

A total of 542 applications were submitted for the program, and entrepreneurs were selected based on several criteria, including having an existing business in Kyrgyzstan, a personal investment of at least 80,000 KGS, and a willingness to actively participate in the project. Experience and qualifications and the sustainability and scalability of their business projects were also considered. These entrepreneurs, representing key sectors such as garment manufacturing, tourism, honey production, light industry, services, and trade, were selected from all country regions, highlighting the program's broad reach and significance for Kyrgyzstan's economy.

One of the programme participants, Nargiza Turbatova, actively uses the offered opportunities to bring her business ideas to life and overcome challenges related to e-commerce.

"I was able to organize work with seamstresses and knitters from across the country without meeting them in person. All communication takes place online. This allows me to balance family life while growing my business. The 'Janyration Sanarip' programme gave me essential knowledge on entering marketplaces and promoting through social media. I especially value the mentoring support and practical skills that helped me create an online store and expand my product range," said Nargiza.

About the project

UNDP is implementing the fifth phase of the regional project "Aid for Trade in Central Asia," funded by the Government of Finland. The project aims to support Central Asian countries in achieving inclusive and sustainable growth by promoting "green" value chains and enhancing the competitiveness of their economies. It contributes to creating more resilient, secure, and gender-sensitive economic structures by diversifying the economy and adapting to new market and consumer trends. The "Janyration Sanarip" e-commerce expansion initiative is carried out as part of this project in partnership with the John Galt business accelerator.

For additional information: 

 Ainagul Abdrakhmanova, Head of UNDP Communications Department: ainagul.abdrakhmanova@undp.org

Salidat Sultangazieva, Project Manager at John Galt Business Accelerator: johngalt@ololo.city or +996 707 77 74 55.