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The Roca Brothers
Internationally acclaimed chefs Joan, Josep and Jordi Roca, from Spain, were appointed as UNDP Goodwill Ambassadors on 18 January 2016 to help generate support for the Sustainable Development Goals (SDGs), agreed by world leaders to achieve a future by 2030 where hunger, inequality, and climate change are a thing of the past.
Food has always been a central part of the lives of the celebrated Spanish chefs whose love of cooking was sparked by a childhood spent in their family’s restaurant, Can Roca, on the outskirts of Girona. The three brothers realized at a very young age that the way people experience food—from cooking to preserving culinary traditions to enjoying meals with loved ones-- is a fundamental part of life.
“We are honoured to work with UNDP to advance the vision of a future where everyone has access to healthy foods,” said Josep Roca. “The mandate of the Sustainable Development Goals is clear. Creating prosperity means securing a food chain that is environmentally sustainable, socially just and economically inclusive.”
Owners of the critically acclaimed El Celler de Can Roca restaurant in Girona, Spain—twice named the world’s best restaurant by Restaurant Magazine—the brothers are known for emphasizing the importance of growing and producing food locally and in an environmentally conscious way, using traditional ingredients and practices, and ensuring that everyone has access to healthy nutrients.
As Goodwill Ambassadors, the brothers continue to advocate for better nutrition and food security and how food choices, or lack of choices, impact health and the environment.
By teaming up with UNDP, the Rocas are lending their voice and expertise to advocate for enhanced food security and access to nutritious food. They are calling for improved food industry and agricultural practices to protect the environment and create jobs.
In the Spotlight
Follow The Roca Brothers
In their role as UNDP Goodwill Ambassadors, the Roca Brothers will focus on sustainable food practices.
X - El Celler de Can Roca I X - Josep Roca I Flickr - The Roca Brothers | Instagram - El Celler de Can Roca | Instagram - Josep Roca
