In the second half of 2022, UNDP in cooperation with the Albanian Tourism Association conducted a study to assess the impact of the war in Ukraine on the tourism sector. The main goal was to collect and analyze data on hospitality and tourism focusing on the main actors from the supply and demand side.

In addition to data from official sources, the study included surveys and focus groups with the hospitality and tourism sector as well as a representative survey with the urban population.
Innovative techniques were also used to extract data from online booking platforms. The report summarizes a series of findings and perceptions, conclusions and recommendations that offer a comprehensive picture of tourism in Albania in 2022.