With the rapid development of e-commerce globally and in Viet Nam, there has been a growing demand for sustainable e-commerce. In this context, the Code of Conduct on Responsible business practices for Consumers in E-commerce in Viet Nam (applicable to Merchants and Sellers) is developed under the framework of the initiative “Promoting Responsible Business Practices in E-commerce in Viet Nam” co-led by the United Nations Development Programme in Viet Nam (UNDP Viet Nam), Viet Nam Competition and Consumer Protection Authority (VCCA), and Ministry of Industry and Trade (MOIT). 

Designed in line with the United Nations Guiding Principles on Business and Human Rights (UNGPs), this Code of Conduct is a set of guidelines that helps merchants and sellers do business more sustainably and efficiently and minimize the negative environmental and social impacts of their business operations. 

The Code of Conduct is divided into 4 groups according to business processes in the supply chain, including (1) source of goods; (2) operation; (3) marketing and sales; and (4) legal compliance and fair competition, including 10 criteria with basic implementation contents. Basic implementation contents are assessed against three different levels of compliance: Must do, Should do, and May do.